Seamus O’Brien is founder and Executive Chairman of World Sport Group (WSG), Asia’s largest sports marketing, media and event management company. Inspired by his passion for sport, O’Brien established WSG (then known as Asia Sport Group), in Hong Kong in 1992 – a company born from a landmark partnership with the Asian Football Confederation (AFC), the region’s governing body for football.
Since then, O’Brien and his management team have grown the value of the AFC’s assets more than ten-fold, with revenues of up to US$ 1billion projected by 2020. His dynamic leadership has guided the company to the forefront of the sports industry. He was one of the founding members of the Asian PGA Tour (now the Asian Tour) and subsequent partnerships with numerous golf bodies have led to the successful development of professional tours and major events around the region.
Since forming the company, O’Brien has also led WSG’s partnerships with several other key Asian sport governing bodies including the Asian Basketball Confederation (ABC), the Asean Football Federation (AFF), the South Asian Football Federation (SAFF) and the West Asian Football Federation (WAFF), as well as the Indian Premier League (IPL). He also played a leading role in the Consortium that successfully won the bid to build, finance, operate and manage the Singapore Sports Hub, the nation’s first fully integrated sports, entertainment and lifestyle hub due to open in 2014.
As one of the earliest pioneers in the business, O’Brien is widely regarded as a key figure in the development of Asian sport and in particular, the business of sport within the region. He has influenced and transformed the financial status and legacy of many of the region’s major sports and its athletes.
In 20 years, O’Brien has established WSG as industry leaders in Asia. The company has more than 150 employees across eight regional offices strategically located in Beijing, Beirut, Delhi, Hong Kong, Mumbai, Seoul, Sydney and Tokyo together with its headquarters in Singapore.